Why Copywriting Is Important
Great copy begins with understanding the intended purpose, appropriate methodology and desired style. Copywriting is the art of being able to intuitively understand YOUR why, what and how, then transforming that into alluring copy that really works.
It takes a certain knowing to clearly identify & target your focus audience (or who you want it to be), what action you want them to take and how you plan to make them do just that.
While content marketing has the ultimate goal of getting your clients and audience to know you, fall in love with you, and become loyal to your brand, copywriting has an even grander outcome in mind – getting them to take the desired action you want.Brilliant copywriters (like me!), create fresh and stimulating written content with feeling, and make it work. Whether it’s website copy, SEO or social media copy, advertising jingles, taglines, speeches, emails, workshop materials or a whole range of other creative copy, I can make your content pop!
And by pop, I mean strategically and creatively deliver the right words in the right way to arouse your audience’s interest so they perk up and take notice of you, your business and what you have to offer.
Amazing, clever and relatable copy is the foundation of all successful marketing. It connects the reader to you by effectively demonstrating how your products or services will change or enhance their life, wellbeing or business – or ideally all three.
Copywriting and Marketing Go Hand In Hand
It’s a marketing tool primarily used to wield an impressive level of influence on others.
Of course, it’s not enough to just put pen to paper, write a few intelligent sentences and send them on their way into the ether. Copywriting (the really good stuff!) is a true artform. Clever, purposeful and consciously chosen words must be expertly weaved together with creativity and imagination to bring your story to life in a way that evokes action.
Copywriting is in my DNA. Whether it’s major corporate clients, not-for-profits, private and government organisations or solo entrepreneurs, I have the unique ability (not to mention twenty years’ experience) to tap into the message behind the message. And, to get a feel for what is going to work to attract clients to you, as well as being be an authentic and dynamic reflection of your brand.
I offer a broad range of copywriting services for businesses large and small. Whatever you need, let me conjure up the perfect solution and copy for you.
I know what an incredible difference my copywriting skills and expertise could make to your business marketing activities.
So, what are you waiting for?
It costs nothing but your time to ask the question about how I can help you create something special.
Don’t put it off for another day – get in touch with me now and let’s make some magic happen.
Some lovely words from my clients.
